I love watching movies, man. This is why I put up this blog in the first place. Now, you may be thinking that I’m just an escapist. Maybe you’re thinking that I view movies as essentially just some sort of gateway to an alternate reality that may not reflect my life. You might even be under the impression that this is precisely the reason why I like movies in the first place.

Well, the escape factor is definitely there. I would be a fool to deny that. But you have to understand that movies actually bring a lot more to the table than just enabling you to escape your daily waking reality for up to two hours at a stretch.

Movies have a lot more to offer. If anything, they can be educational because there are many products and appliances or even machinery that are featured in movies that you don’t see in context. You only think about these things when the need hits you, if it hits you at all. And like most people, you don’t get to develop that need typically.

The life of a middle class American living in the suburbs in middle America is far removed from a lot of the possibilities that could take place in certain situations and in certain contexts. Now, these random and fairly remote happenings are still real, but most of us tend to have experiences that fall within a narrow range.

Now, this really is blown wide apart when we need certain types of products or we have certain problems that we need to solve. But if we were to keep referring back to our experiences with movies to navigate our way to those solutions, it shouldn’t be a surprise that we make the wrong decisions again and again.

The reason is we think that finding the best product must be just like the movies, or it must be the result of somebody’s recommendation or referral. What if I told you that the movies can play a role in this context, but ultimately you have to take the ball and run with it?

For example, if you’re looking for top rated ceiling fans, it’s a good idea to look at the movies as establishing some sort of baseline. At the very least, you want top rated fans that can perform as smoothly as in the movies. That’s the beginning of your inquiry.

It’s perfectly okay to start here, but by no means should you end here. You should also pay attention to your specific set of needs. What do you need ceiling fans for? How big is your interior space? When will you be running this appliance? What energy considerations do you have?

Do you see how this works? You’re creating a context. And unfortunately, a lot of people who are on the market for top rated ceiling fans don’t see context. Instead, they see brands, they see a specific problem that in their minds needs a hyper-specific solution.

Well, I’m sorry to say this, but if this is your decision making pattern, don’t be surprised if you find yourself dissatisfied with the product you eventually end up buying. The worst part to all of this, of course, is the fact that you have nobody else to blame except yourself. You’ve let your biases get the better of you.

So do yourself a big favor, look at movies as a starting point. Your frame of reference in any kind of cinematographic product should be the place you begin, but it must not be the place where you end your inquiry.